Equitana USA
October 1-3, 2021
Kentucky Horse Park

Health and Safety Information

We look forward to welcoming you to EQUITANA USA 2021! Our team is continuously reviewing the EQUITANA USA health and safety guidelines in accordance with public health recommendations and in consultation with our venue partner, and will continue to provide updates regarding protocols for EQUITANA USA.

We are excited to welcome you to EQUITANA USA!

Updated August 5, 2021

At EQUITANA USA and all RX events, your health and safety is our top priority. As part of this commitment, we’ve taken proactive steps and implemented new guidelines and policies to help support a safe experience. Everyone in attendance, including vendors, attendees and staff, are expected to comply with our health and safety requirements, including:

Face coverings

As of August 9, 2021, the Kentucky Mayor issued a mandate that regardless of vaccination status you are required to wear a mask inside government buildings, which includes the Kentucky Horse Park.

EQUITANA USA takes place in mostly outdoor areas at the Kentucky Horse Park. Approved face coverings will be required in indoor areas (see list below) and recommended in crowded areas regardless if indoors or outdoors. For more details on approved face coverings, please click here.

Please note: Masks will not be provided. You must bring your own mask/face covering with you to the venue.

Increased Sanitization and Hygiene 

RX is working closely with the Kentucky Horse Park  to implement extensive health, safety and sanitization standards. It is the responsibility of everyone to maintain personal hygiene, including washing your hands frequently for at least 20 seconds with soap and warm water.

Hand sanitizers will be available throughout the facility and within the exhibit halls. EQUITANA USA is also implementing enhanced cleaning including dedicated porters for restroom facilities.

Directional and Distance Markings

We have adjusted our layout and implemented exhibitor guidelines with physical distancing in mind. Please follow all floor and distance markings and signage.

Follow All Signage and Direction from Staff 

Operational adjustments may occur throughout the event in order to ensure the health and safety of all attendees. Please adhere to all signage and direction from all staff.

EQUITANA USA, our management, and partners are committed to upholding the health & safety standards outlined on this page - additional details about policies and procedures will be posted here as they are made available. To read more about our efforts to ensure Health & Safety at Reed Exhibitions in the new normal,
please click here.

Thank you for your cooperation, and we hope you enjoy the show!

The Venue:

As noted above, face coverings are required for indoor facilities within the Kentucky Horse Park. Face coverings are recommended in crowded areas, regardless of if indoors or outdoors.

A majority of EQUITANA USA events and exhibits are located outdoors. Your ticket to EQUITANA USA also includes admission to the Kentucky Horse Park and attractions, some of which may be located indoors. Please take note which facilities are considered indoor or outdoor so you can plan accordingly with the health & safety requirements detailed on this page.

Indoor Facility Areas Include:

Outdoor Areas designated for EQUITANA USA Include:


Please ensure that you have reviewed any advisories or restrictions that may be in place for travel to the United States and for travel to Kentucky. Visit https://govstatus.egov.com/kycovid19 for more information.

Please be advised that a risk of exposure to COVID-19 exists in any event or public space, including EQUITANA USA. Prior to purchasing a ticket for and attending EQUITANA USA, please ensure you have read the latest CDC Guidelines for Prevention and the Terms of Service for Participation in the Event. By attending EQUITANA USA, you acknowledge this inherent risk on behalf of yourself and/or any Minor for which you serve as Guardian, and, as a condition of entering EQUITANA USA, you acknowledge, understand and confirm each of the following in accordance with applicable health guidelines:

  • That you and/or any Minor for which you serve as a Guardian will abide by all EQUITANA USA health-and-safety requirements;
  • That you and/or any Minor for which you serve as a Guardian are not currently experiencing any of the following symptoms of COVID-19, as identified at CDC.gov, including, but not limited to:
    • Fever or chills
    • Cough
    •  Shortness of breath or difficulty breathing
    • Fatigue
    • Muscle or body aches
    • Headache
    • New loss of taste or smell
    • Sore throat
    • Congestion or runny nose
    • Nausea or vomiting
    • Diarrhea
  • That prior to attending EQUITANA USA you and/or any Minor for which you serve as a Guardian have not been in contact with someone with confirmed or suspected COVID-19 symptoms without completing a 14-day quarantine;
  • That you and/or any Minor for which you serve as a Guardian are not under any self-quarantine orders; and
  • That EQUITANA USA will not verify vaccination status.
  • That approved face coverings are required to be worn by all attendees at all times while inside the Venue, regardless of vaccination status.

For purposes of this acknowledgement, a “Minor” means any individual who is under eighteen (18) years of age or has not reached the age of majority as defined by such individual’s jurisdiction of residence, and a “Guardian” means such Minor’s parent or legal guardian or other individual attending EQUITANA USA who is over the age of eighteen (18) and acting in loco parentis for such Minor.

Please do not enter EQUITANA USA, or the Kentucky Horse Park if you cannot confirm all of the above criteria. If at any point during your time at EQUITANA USA you do not meet all of the above criteria, you will be required to isolate and may be relocated or asked to leave the Kentucky Horse Park at the sole discretion of event management.

Please note: The guidelines in this document are based on information currently available regarding the behavior and characteristics of the COVID-19 virus, public health information and local or state guidelines with respect to large gatherings in any particular community. As more clarity with respect to these variables emerges, it is expected that these guidelines may need to be adjusted accordingly


Unfortunately, we are unable to offer badge/ticket/conference refunds. Please ensure you are free from COVID-19 symptoms prior to traveling. Please click here to view our full ticket terms and conditions.

As of Aug 9, 2021, in accordance with the requirements of the State of Kentucky and the Kentucky Horse park, everyone 2 yrs of age and older regardless of vaccination status is required to wear an approved face covering while in government buildings.

Equitana USA is located outdoors at KHP. It is recommended to wear an approved face covering in crowed spaces. Approved face coverings will be required in indoor areas within the Kentucky Horse Park and recommended in crowded areas regardless if indoors or outdoors. Additional details and guidelines on acceptable face coverings can be found here.

Approved face coverings are required to be worn by all attendees while inside indoor areas and are recommended in all crowded areas throughout the Kentucky Horse Park, whether indoors or outdoors. To request an accommodation or for additional questions regarding accessibility, please e-mail us at info@equitanausa.com or call 877-547-6398.

Management partners closely with the venue, local, state, and federal health authorities to maintain a robust operational plan designed to maximize the health and safety of everyone. These Include:

  • Strict sanitization and cleaning procedures
  • Hand sanitizing stations
  • Promotion of physical distancing
  • Exhibitor guidelines
  • Reduced contact transactions

The Kentucky Horse Park maintains an extensive health & safety plan for all events, including EQUITANA USA. For more information and details, please click here.

Everyone is expected to fully comply with all health and safety guidelines. Acknowledging the guidelines and agreeing to comply is a requirement of entry (See the Health & Safety Acknowledgement above). EQUITANA USA will have specially designated Safety Ambassadors throughout the event to ensure all guidelines are being followed. All violations of the guidelines will be addressed by Safety Stewards, security and/or event staff as soon as practicable following observation/notification of non-compliance. A Health & Safety Contact phone number will be clearly noted on signage throughout EQUITANA USA to allow for reporting of any concerns or issues.

EQUITANA USA has adopted several exhibitor best practices based on industry standards. By taking advantage of these recommendations, your organization will help ensure a safer experience for all attendees and customers. Please note that these recommendations may be revised and supplemented to ensure compliance with state, local and venue requirements. The Exhibitor Manual will be updated periodically to provide clear guidance on recommendations and requirements for Exhibitors.

  • Space Layout & Design: Keep physical distancing in mind when creating your booth layout
  • Hand Sanitizer: Ensure availability of hand sanitizer at all booths
  • Throughput: Control the scale, size and timing of gatherings within your space; avoid creating crowds
  • Reduce Contact: Consider touchless (electronic and digital) alternatives to engagement, collateral material and giveaways
  • Signage: Incorporate signage promoting health and safety best practices
  • Increased Cleaning: Plan for cleaning of spaces and surfaces throughout the day; regularly sanitize surfaces and items with appropriate

For answers to additional frequently asked questions, please click here. If you’d like to contact us directly, please click here to e-mail our customer service team. 

Important Resources

Refer to the below external resources which contain additional up-to-date information you may need while planning for EQUITANA USA:

Stay connected! #EQUITANAUSA