Why exhibit at EQUITANA USA?

EQUITANA USA will take place at the Kentucky Horse Park, North America’s premier equestrian facility. The 3-day event will feature shopping, instruction, education, and entertainment – all in what promises to be the “must attend” event for equestrians and horse enthusiasts in North America.

There are an estimated 2 million horse owners in the United States and a total of 4.6 million Americans involved in the industry as owners, service providers, employees, and volunteers. EQUITANA USA is the ideal opportunity to showcase and sell your products or services while you connect with these passionate enthusiasts of all ages, levels, and disciplines. No other event in the world offers the same level of expertise, standards and passion when it comes to the equine industry.

With the strength of Reed Exhibitions behind you, EQUITANA USA is an opportunity not only to make actual sales, but a chance to increase your brand visibility with the right audience at the right time. 

EQUITANA USA Attendees are Horse Enthusiasts and Top Professionals, Including:

  • Horse Owners & Leasers
  • Breeders
  • Riders
  • Trainers
  • Race Track Owners & Managers
  • Horse Show Professionals
  • Rodeo riders
  • Professional Competitors
  • Popular Equestrian Personalities
  • Equestrian Performers
  • Authors
  • Veterinarians

Exhibitor Profiles includes:

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment

As an exhibitor, this is your chance to participate in the first ever EQUITANA USA and be a part of history so please, join us for the ride!

Exhibit Pricing and Info

Pricing will range from $10 per square foot to $19 per square foot - depending on booth location and type. Indoor and outdoor booths are available. Tenting is available with outdoor booths.

Planning to bring a horse to EQUITANA USA and need a stall?  There are Temporary Stalls and Permanent Stalls available based on your specific needs at the show.

Advertising & Sponsorships:

EQUITANA USA has an array of advertising and sponsorship opportunities available.  These are recommended to build awareness about your brand and drive traffic to your booth.  Tell us your goals, objectives, and budget, and let us create a unique custom sponsorship opportunity just for you. 

Contact Us

Kaitlyn Fritz
Sales Executive
+1 (203) 840-5968

Breed Associations, Breed Demonstrations and Showcasing Horses at EQUITANA USA

Exhibiting in the Breed Association area, doing a Breed Demonstration, and/or showcasing a horse at EQUITANA USA are invaluable ways to get your breed and association in front of a large audience of horse lovers. We offer several different opportunities to present horses during the event that will enable you to showcase your horses’ capabilities and charm and get people as excited as you are about the breed!

Stay connected! #EQUITANAUSA