Equitana USA
October 1-3, 2021
Kentucky Horse Park

Why exhibit at EQUITANA USA?

Did you know that there are an estimated 2 million horse owners in the United States and a total of 4.6 million Americans involved in the industry as owners, service providers, employees, and volunteers?

EQUITANA USA—North America’s premier equestrian trade fair brand—offers custom, year-round opportunities for you to showcase and sell your products while you connect with these passionate enthusiasts of all ages, levels, and disciplines.

EQUITANA USA at the Kentucky Horse Park

In 2021, the in-person event will take place October 1-3 at the world-famous Kentucky Horse Park and promises to be the “must-attend” event for equestrians and horse enthusiasts alike. The event will feature brands from around the world, unique education, daily entertainment, and thousands of professionals and consumers who are ready to shop and buy.

Year-Round Opportunities

Introducing EQUITANA USA 365: a year-round hub for digital education, entertainment, and resources. In 2021, virtual programming will center around the theme Discover Diversity, and features monthly highlights of the various disciplines, trends, and amazing people that make up the equestrian community. Contact us to learn how you can reach the right audience at the right time by sponsoring digital content that best represents your brand.

We’ve also partnered with Equishopper—an equestrian-focused, e-commerce platform—to create the EQUITANA USA Marketplace, powered by Equishopper! By participating on this platform, you’ll get the chance to reach and sell your products to equestrian consumers 365 days a year from anywhere, at any time, and on any device. Start to build your relationships with customers now, then continue to build loyalty and drive sales when they physically experience your products at the show.

EQUITANA USA attendees are horse enthusiasts and top professionals

  • Horse Owners & Leasers
  • Breeders
  • Riders
  • Trainers
  • Race Track Owners & Managers
  • Horse Show Professionals
  • Rodeo riders
  • Professional Competitors
  • Popular Equestrian Personalities
  • Equestrian Performers
  • Authors
  • Veterinarians

Exhibitor Profiles

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment

As an exhibitor, this is your chance to participate in the first ever EQUITANA USA and be a part of history so please, join us for the ride!

Advertising & Sponsorship

EQUITANA USA offers an array of advertising opportunities to build awareness about your brand and drive traffic to your booth or online marketplace. Tell us your goals and budget and let us create a custom sponsorship opportunity for you.

Contact Us

Kaitlyn Fritz
Sales Executive
+1 (203) 840-5968

Stay connected! #EQUITANAUSA