• September 25-27
  • Lexington, KY

Why exhibit at EQUITANA USA?

EQUITANA USA will take place at the Kentucky Horse Park, North America’s premier equestrian facility. The 3-day event will feature shopping, instruction, education, and entertainment – all in what promises to be the “must attend” event for equestrians and horse enthusiasts in North America.

There are an estimated 2 million horse owners in the United States and a total of 4.6 million Americans involved in the industry as owners, service providers, employees, and volunteers. EQUITANA USA is the ideal opportunity to showcase and sell your products or services while you connect with these passionate enthusiasts of all ages, levels, and disciplines. No other event in the world offers the same level of expertise, standards and passion when it comes to the equine industry.

With the strength of Reed Exhibitions behind you, EQUITANA USA is an opportunity not only to make actual sales, but a chance to increase your brand visibility with the right audience at the right time. 

We are closely following the latest guidance from local, state and national authorities as it relates to travel to and participation in our events, including EQUITANA USA. The health and safety of our exhibitors, visitors and staff is our number one priority. While we expect that EQUITANA USA will not be impacted by COVID-19 and will take place as schedule on September 25-27, 2020 at the Kentucky Horse Park, our cancelation/refund policy for EQUITANA USA will entitle exhibitor to a 100% refund if we cancel the event. If we postpone the event to 2021, all exhibitor payments will automatically be rolled over to such postponed 2021 event, unless an exhibitor requests a refund from us. Note that this policy is for exhibitors of EQUITANA USA 2020 at the Kentucky Horse Park only and does not apply to any other Reed Exhibition events.

EQUITANA USA Attendees are Horse Enthusiasts and Top Professionals, Including:

  • Horse Owners & Leasers
  • Breeders
  • Riders
  • Trainers
  • Race Track Owners & Managers
  • Horse Show Professionals
  • Rodeo riders
  • Professional Competitors
  • Popular Equestrian Personalities
  • Equestrian Performers
  • Authors
  • Veterinarians

Exhibitor Profiles includes:

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment

As an exhibitor, this is your chance to participate in the first ever EQUITANA USA and be a part of history so please, join us for the ride!

Exhibit Pricing and Info

Pricing will range from $10 per square foot to $19 per square foot - depending on booth location and type. Indoor and outdoor booths are available. Tenting is available with outdoor booths.

Planning to bring a horse to EQUITANA USA and need a stall?  There are Temporary Stalls and Permanent Stalls available based on your specific needs at the show.

Advertising & Sponsorships:

EQUITANA USA has an array of advertising and sponsorship opportunities available.  These are recommended to build awareness about your brand and drive traffic to your booth.  Tell us your goals, objectives, and budget, and let us create a unique custom sponsorship opportunity just for you. 

Contact Us

Kaitlyn Fritz
Sales Executive
+1 (203) 840-5968

Breed Associations, Breed Demonstrations and Showcasing Horses at EQUITANA USA

Exhibiting in the Breed Association area, doing a Breed Demonstration, and/or showcasing a horse at EQUITANA USA are invaluable ways to get your breed and association in front of a large audience of horse lovers. We offer several different opportunities to present horses during the event that will enable you to showcase your horses’ capabilities and charm and get people as excited as you are about the breed!

Stay connected! #EQUITANAUSA