Equitana USA
Kentucky Horse Park



See below for the most important tools & resources you’ll need for a successful EQUITANA USA experience—find everything from lead retrieval & show logistics to marketing & lead generation. Use our Exhibitor Success Checklist to stay organized, prepared & aware of available discounts—and their deadlines! Be sure to contact your Customer Success Manager, if you have any questions.


Manage your company listing. participate in matchmaking, register your booth staff & more. 


Access event logistics: money-saving deadlines. Move in/move out schedules, shipping information, order forms. etc.


Keep track of upcoming deadlines for Hotels, Booth Furnishings, Shipping and more.


Invite your customers to come see you at EQUITANA USA with a complimentary ticket on your behalf!


Take advantage of special negotiated
hotel and travel rates. 



Market your company's presence at
EQUITANA USA by taking advantage of our paid opportunities.


Easily collect, score, and download the contact details of any attendee at EQUITANA USA with the Emperia Lead App.

Important Information & FAQS

You can pick up your parking passes at Exhibitor Registration when you arrive on-site. The parking fees have been waived for the duration of EQUITANA USA.

All vehicles must display parking passes on dashboard. No overnight parking is allowed outside of the campgrounds. No Parking is permitted in the stabling area, in arenas, on the grass, or in any No Parking areas. This will be enforced. Violators will be ticketed and towed.

All trailers must be moved to the trailer parking lot or other designated trailer parking area. RV’s or Trailers being used as exhibit space that require electric or water hookup must order through Fern. Exhibitors are not allowed to camp anywhere outside of the Park’s camping ground. See the Camping section for more details.

The Park speed limit is 25 mph on all roads. Reduce speed to 10 mph in barn areas. All vehicles including golf carts, mopeds, and bicycles are restricted from the main visitor area and the Horse Drawn Tour route area. All drivers/operators, (on any vehicle) must have a valid driver’s license and at least 16 years of age.

The Kentucky Horse Park reserves the right to revoke golf cart privileges from any exhibitor for violations or abuse. Horses, pedestrians, and Horse Drawn vehicles have the right of way on all Kentucky Horse Park roads.

You can pick up your wristband at Exhibitor Registration when you arrive on-site.


Each exhibitor will receive a unique code that will give them Wi-Fi on up to 5 devices. This will be included in your welcome package which you can pick up at registration along with your wristband(s) and other move-in information.

All electrical work, including booth lighting, must be done exclusively by the Fern electricians. Exhibitors are NOT allowed to bring their own generators. Power is not included with the booth packages. Power should be ordered through the Fern website: https://www.fernoneview.com/login

Exhibitors will have a separate entrance for show days (to avoid the attendee lines). Three golf cart shuttles will be available to drop exhibitors off at their booth location.

Horse Information:


Helmets are required at ALL times when mounted. Riding is only permitted within the arenas/designated schooling areas. Riders are NOT allowed to be on their phones while mounted.


Unless you bring your own, bedding/hay/feed must be purchased from Dever Show Services at 859-233-9702. Exhibitors should contact Dever Show Services 24 hours prior to their arrival to make arrangements.

You will be expected to keep your stalls bedded and clean during your visit. The stalls must be thoroughly cleaned (stripped) before you leave or a charge of $25.00 per stall will be billed to the undersigned. Horses must always have water available in their stall and forage/grain at appropriate times


The EQUITANA team is currently working on assigning stalls and one of our team members will be reaching out to you separately with your assigned stall numbers. There will also be signage and labels at the barns.

Because of limited paddock space, the Park does not provide turnout space for your horses. You may hand graze or lunge your horses in designated areas.

Overnight security will be provided during the event. There is NO camping in any of the barn areas. All vehicles need to be removed from the barn area before 9:00 am on Friday, Oct 1, 2021.

Official Equine Veterinary Service

Hagyard is our official on-site equine veterinary service. Contact: 859-255-8741 www.hagyard.com.

The following equine vaccinations are required by the Kentucky Horse Park prior to your arrival:

  • Tetanus
  • Eastern/Western Encephalomyelitis
  • Rabies
  • West Nile
  • Influenza
  • Rhinopneumonitis (EHV-1 and EHV-4)

Farrier Services

EQUITANA USA is partnered with the International Association of Professional Farriers (IAPF) www.ProfessionalFarriers.com

They will be located on-site for any last-minute fixes/emergencies or you can visit their booth #123 for some educational content.  

For more information regarding your exhibiting experience, please visit the Exhibitor Resources page or refer to the Exhibitor Manual.

If you have any questions, please reach out to:

Mark Punay
EQUITANA USA Customer Success Manager

Andy Olson
Customer Success Team Lead