As the mother of all horse fairs and the world's largest meeting place for equestrian sports, EQUITANA has been setting standards since 1972. The idea came 48 years ago from a passionate rider from Germany, Wolf Kröber. The first EQUITANA took place as a small trade fair in 1972 in the Essen exhibition halls and made a big impact in the equestrian sport industry: 180 exhibitors came to the first event, with 48,000 visitors the premiere was a complete success.
One of the first exhibitors was from America, Alan M. Jacob, who brought a horse to EQUITANA in 1972 that had been widely unknown in Europe until then: the Quarter Horse. Over the years more and more Quarter Horses came to EQUITANA, Alan M. Jacob became the pioneer of Western riding in Germany.