Equitana USA
October 1-3, 2021
Kentucky Horse Park

Frequently Asked Questions


Equitana USA GUIDE

Equitana is an accessible event dedicated to continual improvement to ensure that all our guests can access event amenities. This Guide explains the services provided this year. If you have any accessibility-related questions, please email us at info@equitanausa.com.We will do our best to answer your questions, and make sure you have an awesome experience.


There will be an Accessibility Services Kiosk conveniently located near the entrance of the park (right before you go to registration). At the Access Center you can:

  • Get your ADA wristband credential.
  • Get your ADA questions answered.
  • Recharge your motorized wheelchair.
  • Learn how to request access to accessible viewing areas.
  • Learn about other accessibility services.

Important! You must stop here to get your ADA wristband credential.

  • ADA Wristband Policies
  • Wristbands are good for the whole weekend
  • DO NOT remove your wristband for the duration the event
  • One companion wristband will be issued for each disabled patron (exceptions will be made for families with young children)
  • If a disabled guest wants to switch their companion, please bring the old companion wristband to the Accessibility Services Kiosk to be reissued 


The event is held at a horse park that may not be fully navigable for people with mobility disabilities, but we’ll guide you towards the right paths. We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. If you need to recharge your motorized wheelchair, you may do so at the Access Center. Patrons should bring all cords and accessories needed to charge their devices. Chargers must use a 110-volt, 20 amp circuit.


There are accessible viewing areas available to guests who may need accessible seating. To gain access to these areas, please visit the Access Center.

Accessible ADA Parking

There are accessible designated ADA parking spaces for guests with disabilities that are in close proximity to the Access Center There is no parking fee for anyone entering the park, spaces are available on a first-come first-serve basis. You will need a verified handicap placard, permit, or license plate to park in an ADA space. The person to whom the placard or plate is issued to must be present in the vehicle, as a driver or passenger.


If you would like to request ASL interpretation for any performance, please contact us at info@equitanausa.com. Please note that requests should be made no later than 21 days before the event to allow for sufficient processing time.

To request Closed Captioning, Braille/Large Font Print, Guided Tours and/or other forms of Effective Communication, please contact us at info@equitanausa.com.


  • ATMs & Concessions: All ATMs and concessions are fully accessible and located throughout the venue. If assistance is required, please confer with an event staff member.
  • First Aid: We have several First Aid locations throughout the venue, noted on the event maps. Professional medical staff can help you with your medical needs at these locations.


ComplexCon will consider any request by a guest with disability for reasonable modification of its policies, practices or procedures or for auxiliary aids and services that will permit the guest equal enjoyment of the goods and services offered at the event. We encourage you to make any such request as far in advance as possible to enhance our ability to evaluate and fulfill the request.

In continually trying to make our event more accessible, we encourage you to contact us at info@equitanausa.comfor any of your accessibility-related needs and feedback. Thank you, and enjoy the event!


EQUITANA began in 1972 as a bi-annual trade fair in Germany. It has been the leading international exhibition for the equestrian industry for over 35 years, with 98% of visitors attending with an intention of ordering or buying. The event expanded to Australia in 1999 and comes to America in 2020.

The event features shopping, instruction, education, and entertainment – all in what promises to be the premier event for equestrians and horse enthusiasts in North America. With your health and safety as our top priority, the in-person 2020 event has been canceled. In 2021, EQUITANA USA will return to the Kentucky Horse Park in Lexington, Kentucky – the horse capital of the world.

EQUITANA USA promotes the exchange of ideas, information, and experiences to enhance the horse and personal excellence among those with a passion for horses.  All riding levels, ages, disciplines, and breeds are invited to attend. The event is family friendly.  A ticket is required to attend.

EQUITANA and EQUITANA USA are both produced by Reed Exhibitions, the world’ leading events business.  Reed Exhibitions develops, markets, and organizes over 500 events in 30 countries each year, bringing together seven million participants around the world.

Live Event Dates & Location

Friday, October 1: 9:00am – 6:00pm

Saturday, October 2: 9:00am – 6:00pm

Sunday, October 3: 9:00am – 5:00pm 

Kentucky Horse Park
4089 Iron Works Parkway
Lexington, KY 40511

EQUITANA USA Daytime Event

Friday, October 1: 9:00am – 6:00pm
Saturday, October 2: 9:00am – 6:00pm
Sunday, October 3: 9:00am – 5:00pm 

The health and safety of this community continue to be our top priorities. EQUITANA USA and Reed Exhibitions are working diligently alongside the Kentucky Horse Park and state and local officials to implement protocols and best practices around COVID-19 response and prevention. We will continue to follow guidelines and best practices to ensure we’re going above and beyond to protect the safety of all attendees, exhibitors, and staff members. You can learn more about our current safety measures by clicking here.

EQUITANA USA will continue to closely monitor the impact and regulations surrounding COVID-19, and share frequent updates about our plans accordingly. If guidance from the entities above precludes us from hosting an in-person event safely, we will explore alternative formats in which to connect and celebrate the horse. We will communicate any such changes promptly.

EQUITANA USA is open to consumers, professionals and retailers of all ages and skill levels. It is the “must attend” event for all horse enthusiasts, and welcomes friends and families who are looking to enjoy a day of equine-focused fun together. 

Attendee profiles will include:

  • Horse Owners & Leasers
  • Trainers
  • Rodeo Riders
  • Equestrian Performers
  • Breeders
  • Race Track Owners & Managers
  • Professional Competitors
  • Authors
  • Riders
  • Horse Show Professionals
  • Popular Equestrian Personalities
  • Veterinarians

All disciplines and breeds are invited to participate!

EQUITANA USA welcomes all Equine Press and Media. To learn more about attending, click here.

Approximately 200 Domestic and International exhibitors will participate in EQUITANA USA.  Exhibits will be located both indoors in the Covered Arena and outside along the path to the Rolex Arena. Exhibitors will cover an array of products, including:

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment


EQUITANA USA will feature 200 exhibitors that each specialize in the equine-industry and offer an array of items for horse lovers of all ages.  Everything from tack and apparel, to feed and supplements, trailers and stabling, artwork and beyond, will be available at the show.  Exhibiting brands cater to a variety of disciplines and riding levels. 


A combination of seminars, clinics, and trainings, the EQUITANA USA Education Program will broaden understanding of all things related to horse care, while opening doors to new disciplines and fun.  

If you are interested in hosting a seminar, clinic, training, and/or educational session, please contact Nicole Forbes, Content Manager.

Prices do not include taxes and fees, which will be applied at checkout.

EQUITANA USA Daytime Event

Single Day Ticket:
Adult: $27
Child (6-12): $10
Child (5 & under): FREE
Military/First Responder: $13.50

Three Day Ticket (Friday, Saturday & Sunday):

Adult: $70

Child (6-12): $25
Child (5 & under): FREE
Military/First Responder: $35

EQUITANA USA will take place at the Kentucky Horse Park, North America’s premier equestrian facility, located minutes from downtown Lexington. The park is home to the famous Land Rover Kentucky Three-Day Event, Breyerfest, USEF Pony Finals, the Thoroughbred Makeover, the National Horse Show, and endless horse shows of all disciplines.

EQUITANA USA and the Kentucky Horse Park allow dogs on-site, but please review the specific requirements in the Kentucky Horse Park FAQ section.

EQUITANA USA is produced by Reed Exhibitions and in collaboration with the Kentucky Horse Park. Reed Exhibitions is the world’s leading events organizer that produces 500+ events each year in 30 countries, attracting more than 7 million attendees. Reed Exhibitions produces EQUITANA in Germany, as well.

You can activate your wristband by going to activate.equitanausa.com. Wristbands need to activated in order to enter EQUITANA USA.

Wristbands will only be replaced if they are activated, otherwise you will be charged full price if a replacement wristband is needed. Your wristband is nonrefundable, nontransferable, nonresellable, and nonupgradeable. If you have any additional questions, please email customer service at EquitanaUSAInfo@reedexpo.com or call 1-877-547-6398.

Stay connected! #EQUITANAUSA