Equitana USA
October 1-3, 2021
Kentucky Horse Park

Frequently Asked Questions


EQUITANA began in 1972 as a bi-annual trade fair in Germany. It has been the leading international exhibition for the equestrian industry for over 35 years, with 98% of visitors attending with an intention of ordering or buying. The event expanded to Australia in 1999 and comes to America in 2020.

The event features shopping, instruction, education, and entertainment – all in what promises to be the premier event for equestrians and horse enthusiasts in North America. With your health and safety as our top priority, the in-person 2020 event has been canceled. In 2021, EQUITANA USA will return to the Kentucky Horse Park in Lexington, Kentucky – the horse capital of the world.

EQUITANA USA promotes the exchange of ideas, information, and experiences to enhance the horse and personal excellence among those with a passion for horses.  All riding levels, ages, disciplines, and breeds are invited to attend. The event is family friendly.  A ticket is required to attend.

EQUITANA and EQUITANA USA are both produced by Reed Exhibitions, the world’ leading events business.  Reed Exhibitions develops, markets, and organizes over 500 events in 30 countries each year, bringing together seven million participants around the world.

Show Dates & Location

October 1-3, 2021

Kentucky Horse Park
4089 Iron Works Parkway
Lexington, KY 40511

What Health and Safety Measures are Being Taken in Preparation for Equitana USA?

The health and safety of this community continue to be our top priorities. EQUITANA USA and Reed Exhibitions are working diligently alongside the Kentucky Horse Park and state and local officials to implement protocols and best practices around COVID-19 response and prevention. We will continue to follow guidelines and best practices to ensure we’re going above and beyond to protect the safety of all attendees, exhibitors, and staff members. You can learn more about our current safety measures by reading the comprehensive Reed Exhibitions Health & Safety Strategy.

EQUITANA USA will continue to closely monitor the impact and regulations surrounding COVID-19, and share frequent updates about our plans accordingly. If guidance from the entities above precludes us from hosting an in-person event safely, we will explore alternative formats in which to connect and celebrate the horse. We will communicate any such changes promptly.

Who Attends?

EQUITANA USA is open to consumers, professionals and retailers of all ages and skill levels. It is the “must attend” event for all horse enthusiasts, and welcomes friends and families who are looking to enjoy a day of equine-focused fun together. 

Attendee profiles will include:

  • Horse Owners & Leasers
  • Trainers
  • Rodeo Riders
  • Equestrian Performers
  • Breeders
  • Race Track Owners & Managers
  • Professional Competitors
  • Authors
  • Riders
  • Horse Show Professionals
  • Popular Equestrian Personalities
  • Veterinarians

All disciplines and breeds are invited to participate!

EQUITANA USA welcomes all Equine Press and Media. To learn more about attending, please contact Katie Genovese (kgenovese@reedexpo.com) or click here.

Who Exhibits?

Approximately 200 Domestic and International exhibitors will participate in EQUITANA USA.  Exhibits will be located both indoors in the Covered Arena and outside along the path to the Rolex Arena. Exhibitors will cover an array of products, including:

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment

What Will I Experience?


EQUITANA USA will feature 200 exhibitors that each specialize in the equine-industry and offer an array of items for horse lovers of all ages.  Everything from tack and apparel, to feed and supplements, trailers and stabling, artwork and beyond, will be available at the show.  Exhibiting brands cater to a variety of disciplines and riding levels. 


A combination of seminars, clinics, and trainings, the EQUITANA USA Education Program will broaden understanding of all things related to horse care, while opening doors to new disciplines and fun.  

If you are interested in hosting a seminar, clinic, training, and/or educational session, please contact Nicole Forbes, Content Manager.


Once you’ve heard from the speakers, participated in a clinic, and bought the latest equestrian accessories, the Alltech Arena will feature the EQUITANA Evening Show, EQUUS Evolution, each night of the event, and you don’t have to be a horse enthusiast to be awed and inspired by this combination of theatrical performance and equestrian power and grace.

Live Event Ticket Pricing


EQUUS Evolution – EQUITANA USA Evening Show:

About the Kentucky Horse Park

What health & safety measures is EQUITANA USA putting in place for the in-person event?
EQUITANA USA and Reed Exhibitions are committed to the health and safety of everyone at the event, including attendees, exhibitors, sponsors, and staff. We are partnering closely with the Kentucky Horse Park to implement protocols and best practices around COVID-19 response and prevention from public health officials as well as state and local governments.

EQUITANA USA will take place at the Kentucky Horse Park, North America’s premier equestrian facility, located minutes from downtown Lexington. The park is home to the famous Land Rover Kentucky Three-Day Event, Breyerfest, USEF Pony Finals, the Thoroughbred Makeover, the National Horse Show, and endless horse shows of all disciplines.

EQUITANA USA and the Kentucky Horse Park allow dogs on-site, but please review the specific requirements in the Kentucky Horse Park FAQ section.

Who Produces the Event?

EQUITANA USA is produced by Reed Exhibitions and in collaboration with the Kentucky Horse Park. Reed Exhibitions is the world’s leading events organizer that produces 500+ events each year in 30 countries, attracting more than 7 million attendees. Reed Exhibitions produces EQUITANA in Germany, as well.

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