• September 25-27
  • Lexington, KY

Frequently Asked Questions


EQUITANA began in 1972 as a bi-annual trade fair in Germany. It has been the leading international exhibition for the equestrian industry for over 35 years, with 98% of visitors attending with an intention of ordering or buying. The event expanded to Australia in 1999 and comes to America in 2020.

This 3-day event will feature shopping, instruction, education, and entertainment – all in what promises to be the premier event for equestrians and horse enthusiasts in North America.  It will take place at the Kentucky Horse Park in Lexington, Kentucky – the horse capital of the world.

EQUITANA USA promotes the exchange of ideas, information, and experiences to enhance the horse and personal excellence among those with a passion for horses.  All riding levels, ages, disciplines, and breeds are invited to attend. The event is family friendly.  A ticket is required to attend.

EQUITANA and EQUITANA USA are both produced by Reed Exhibitions, the world’ leading events business.  Reed Exhibitions develops, markets, and organizes over 500 events in 30 countries each year, bringing together seven million participants around the world.

Show Dates & Location

September 25 – September 27, 2020

Kentucky Horse Park
4089 Iron Works Parkway
Lexington, KY 40511

Trade Show Hours

Friday, September 25, 2020: 9:00 AM –6:00 PM

Saturday, September 26, 2020: 9:00 AM – 6:00 PM

Sunday, September 27, 2020: 9:00 AM – 5:00 PM

Ticket Info & Prices

Tickets will be required; each ticket includes admission to EQUITANA USA, entry into the Kentucky Horse Park ($20 value), and parking. Tickets are available for pre-purchase at EQUITANAUSA.com. Tickets will also be available for purchase on-site. Click here to get tickets!

What if the event is canceled or postponed?

In the event that EQUITANA USA is postponed, your tickets will automatically transfer to the new dates. If EQUITANA USA 2020 is canceled, you'll automatically receive a full refund; no further action required. However, assuming EQUITANA USA 2020 occurs as planned in September, our traditional no refund policy stands.

Single Day Adult Admission                                     $27

Single Day Child Admission (Ages 6-12)                  $10

Single Day Child (Ages 5 and under)                        FREE

Three-Day General Admission                                    $70
Savings of $11

Three-Day Child Admission (Ages 6-12)                    $25
Savings of $5

Three-Day Child Admission (Ages 5 and under)      FREE   

All Single Day tickets include:

  • Admission into EQUITANA USA
  • Access to education and programming in the Covered Arena, Outdoor Rings, & Rolex Arena
  • On-site General Admission Parking
  • Admission into the Kentucky Horse Park (including: International Museum of the Horse, American Saddlebred Museum, and Hall of Champions)
  • FREE USEF Fan Membership (if selected during ticket registration)

All Three-Day tickets include:

  • Admission into EQUITANA USA all show days (Friday, Saturday & Sunday)
  • Access to education and programming
  • On-site General Admission Parking for all show days (Friday, Saturday & Sunday)
  • Admission into the Kentucky Horse Park (including: International Museum of the Horse, American Saddlebred Museum, the Al-Marah Arabian Horse Gallerias, the Wheeler Museum, and Hall of Champions)
  • FREE USEF Fan Membership (if selected during ticket registration)

Health & Safety Information

Health & Safety Information

Reed Exhibitions has a dedicated Covid-19 Health & Safety Task Force. The group is focused on creating guidelines and providing information as it relates to overall layouts of shows and floorplans, social distancing, cleaning, health checks and medical response, food and beverage, talent management, etc.  As the situation is fluid and ever-changing at the moment, the task force stays up to date on public health guidelines – as well as industry information – and continues to strategize for reopening of events around the world based on specific guidelines, as they vary per location. EQUITANA USA is committed to organizing events in line with up to date guidance from public health officials, including the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO), state and local governments and the protocols put in place by our network of venue partners.

Who Attends?

EQUITANA USA is open to consumers, professionals and retailers of all ages and skill levels. It is the “must attend” event for all horse enthusiasts, and welcomes friends and families who are looking to enjoy a day of equine-focused fun together. 

Attendee profiles will include:

  • Horse Owners & Leasers
  • Trainers
  • Rodeo Riders
  • Equestrian Performers
  • Breeders
  • Race Track Owners & Managers
  • Professional Competitors
  • Authors
  • Riders
  • Horse Show Professionals
  • Popular Equestrian Personalities
  • Veterinarians

All disciplines and breeds are invited to participate!

EQUITANA USA welcomes all Equine Press and Media. To learn more about attending, please contact Katie Genovese (kgenovese@reedexpo.com) or click here.

Who Exibits?

Approximately 200 Domestic and International exhibitors will participate in EQUITANA USA.  Exhibits will be located both indoors in the Covered Arena and outside along the path to the Rolex Arena. Exhibitors will cover an array of products, including:

  • Apparel & Accessories
  • Art
  • Breeding
  • Carriage Equipment
  • Equestrian sport
  • Event Equipment
  • Farm Management
  • Feeding/Bedding
  • Gifts
  • Hoof Care/Shoeing
  • Horse Care
  • Machinery/Cars
  • Pasture Management/Agricultural Equipment
  • Riding Arena equipment
  • Riding Equipment
  • RV / Trailers
  • Stable Supplies/Equipment
  • Stable/Arena Construction
  • Training Equipment
  • Veterinary Supplies/Medicine/Equipment

What Will I Experience?


EQUITANA USA will feature 200 exhibitors that each specialize in the equine-industry and offer an array of items for horse lovers of all ages.  Everything from tack and apparel, to feed and supplements, trailers and stabling, artwork and beyond, will be available at the show.  Exhibiting brands cater to a variety of disciplines and riding levels. 


A combination of seminars, clinics, and trainings, the EQUITANA USA Education Program will broaden understanding of all things related to horse care, while opening doors to new disciplines and fun.  

If you are interested in hosting a seminar, clinic, training, and/or educational session, please contact Meghan Margewicz, Event Director, at 203-840-5348 or mmargewicz@reedexpo.com.

About the Kentucky Horse Park

EQUITANA USA will take place at the Kentucky Horse Park, North America’s premier equestrian facility, located minutes from downtown Lexington. The park is home to the famous Land Rover Kentucky Three-Day Event, Breyerfest, USEF Pony Finals, the Thoroughbred Makeover, the National Horse Show, and endless horse shows of all disciplines.

EQUITANA USA and the Kentucky Horse Park allow dogs on-site, but please review the specific requirements in the Kentucky Horse Park FAQ section.

Hotel & Travel

With its rich equestrian heritage & easy-to-access location, outstanding hotel offerings, a vibrant culinary scene, bourbon distilleries, horse farm tours, music and an award-winning airport, Lexington warmly welcomes EQUITANA USA and its visitors. We’ve secured a limited number of reduced-rate hotel rooms to make your trip to Lexington easy and affordable, or if camping is more your style, there are options right at the Kentucky Horse Park Campground.

Who Produces the Event?

EQUITANA USA is produced by Reed Exhibitions and in collaboration with the Kentucky Horse Park. Reed Exhibitions is the world’s leading events organizer that produces 500+ events each year in 30 countries, attracting more than 7 million attendees. Reed Exhibitions produces EQUITANA in Germany, as well.

Stay connected! #EQUITANAUSA